All in SXSW

Great new stuff from 12 for 12

My good friends over at 12 for 12 have finally posted their SXSW episode. If you look closely, you might notice someone familiar being interviewed. Even though they labeled me a Solutions Architect, I still love them. I wish I could architect a solution, but solutions to all the worlds problems. Seems like SXSW would be the place to start. They have some good interviews with Brad Spies who is the Director of Special Projects for SXSW and one of the main folks making it happen.

Can’t wait for next year!

SXSW 2019 Interview with BYGmusic

One of the big themes at SXSW this year was the importance of Influencers, and in particular Micro-Influencers. BygMusic is a company founder by Krish Sharma, a Grammy winner, and Mike Alden. The idea is to source bands with a following and connect them to advertisers who see value in their fan base. This helps the Marketers reach audiences that have been challenging to access and it gives musicians a way to monetize their music.

SXSW Part 1 Activatons

I am trying to catch up on all of the video I have from SXSW. Here is part 1 which focuses on the SXSW scene and “Activations.” For those unfamiliar with the term, “Activation” this is what they call branded experiences that companies put together. They take over businesses, empty buildings, parking lots, and parks. They transform these spaces into all manner of intriguing experiences.

SXSW 2019: A Talk With Access Partnership

Every time I go to a website these days, I always have to click on that, "I agree to using cookies",” button. It is fairly silly as pretty much every site I have gone to for the last ten years has used cookies. I would be shocked if I got a pop up that said, “this site doesn’t use any cookies at all,” because then I would be wondering, how do they pull that off? This behavior is being driven by attempts to conform to GDPR requirements.

SXSW Wrap Up

SXSW is the most important technology conference of the year. There, I’ve said it. The problem is, very few people in IT are aware of it, and that is a shame. This is the one show of the year that not only highlights emerging technology but wraps it in context. This conference is also very international with different countries showcasing their unique companies, technologies and talents. We can get so lost in our own small world that we miss new market opportunities and technologies from around the globe.