All in Market Analysis

Emerging Tech and the Asian Markets

To quote statistician, Hans Rosling from his 2018 New York Times Best Seller:

“If the UN forecasts for Population growth are correct, and if incomes in Asia and Africa keep growing as now, then the center of gravity of the world market will shift over the next 20 years from the Atlantic to the Indian Ocean. Today, the people living in rich countries around the North Atlantic, who represent 11 percent of the world population, make up 60 percent of the Level 4 consumer market. Already by 2027, if incomes keep growing worldwide as they are doing now, then that figure will have shrunk to 50 percent. By 2040, 60 percent of Level 4 consumers will live outside the West.”

The Chasm

I want to talk about Everett Rogers

Everett Rogers was a communications studies professor, and in 1962 he published a book titled Diffusion of Innovations. This book talks about how innovation spreads through a community of people by diffusion.

This work grew out of the work sociologists and anthropologists from the late 19th and early 20th century did around agricultural technology. In particular around how farmers adopted hybrid seed technologies.

The CIO Journey

I have spoken in the past about the changing nature of IT. Businesses are increasingly becoming IT organizations. This is being driven by data becoming a strategic asset and driving top-line revenue. As IT moves from being a cost center to a profit center, it also moves from the sole realm of the infrastructure groups to the lines of business. Gartner published a somewhat controversial statistic that CMOs have larger technology budgets than CIOs.